They found that within the soundtrack themed “happy,” Foster The People’s “Pumped Up Kicks” played. They developed and launched personalized soundtracks that were automatically generated based on a person’s affinity for a particular genre, mood or activity. Thus, Pandora did a case study with their recent product launch last year. It depends on who’s asking for it.”įor this reason, Paul said personalization in response to free-form requests is necessary. “All three of these could objectively be hip-hop. “Which was the best recommendation?” Paul said. The machine responded by playing Kendrick Lamar’s “PRIDE.,” House of Pain’s “Jump Around” and Snoop Dogg’s “Gin and Juice.” Paul illustrated this by explaining a test he did, asking three different voice services to play hip-hop. “Machines and devices need to be able to respond to these free-form requests properly and accurately,” Paul said. However, this comes with the burden of machines doing the work for users. Now, Paul said people are given a broader range of choices in what they hear and the means by which they can hear it. “The music experience was either defined by the artist’s music or record label,” Paul said. He said music was previously defined entirely by humans. Paul started by reflecting on the history of music before the internet. By introducing the challenges humans and machines often encounter when classifying music, he set the stage for the future of personalized music recommendations. When a user asks their device to play alternative rock, how much of the music their device plays is actually alternative rock?Įvan Paul, Pandora Radio’s product manager on the music recommendation team, explored this question today in the Austin Convention Center at SXSW.
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